Seventh Generation and Walmart Announce Partnership (NYSE: WMT)

July 26th, 2010 | by Heather Munoz |

Seventh Generation is the leading brand of non-toxic and environmentally friendly household products in the United States. They are partnering with Walmart to help make environmentally friendly living and sustainable living more accessible to consumers nationwide by having their products available at more than 1,500 Walmart stores and also on Walmart.com

Seventh Generation has been helping their consumers for the past twenty years to protect their homes with naturally safe and reliable household products. They are now raising their commitment by increasing their availability with the world’s largest retailer. Walmart has been making changes recently to adopt more sustainability in their company and also by what they are selling. Seventh Generation and Walmart’s partnership is the perfect fit for reaching their goals with this endeavor.

Walmart and Seventh Generation have a long term strategic partnership which will allow Walmart to sell a variety of cleaning products from Seventh Generation. Some of these products include their best-selling laundry detergents, dish soaps, disinfecting wipes, and all-purpose sprays. In September, Walmart.com will have more products available such as baby diapers and wipes. Expect more products to be available in Walmart Stores and online later in the year as well.

As stated on Market Watch, “Seventh Generation and Walmart are committed to helping people learn about natural alternatives and ways to protect themselves and their families,” said Chuck Maniscalco, Seventh Generation CEO. “Through increased access to safe, healthy, affordable, and sustainable products, Seventh Generation and Walmart have together embarked on a long-term, strategic partnership to grow this movement by demonstrating a shared commitment to education and making meaningful change.”

“As part of Walmart’s broad sustainability goal to sell products that sustain people and the environment, we are always looking to expand our number of sustainable offerings,” said Al Dominguez, Walmart’s vice president of chemical and paper goods. “Seventh Generation is a leader in offering natural and healthy products to families and we are excited about using our scale to make these offerings available to even more customers through our stores and on Walmart.com.”

Aside from just selling their products, Walmart and Seventh Generation will also be encouraging families to live better by being more environmentally friendly. They will do this through Walmart’s mom bloggers, Facebook and the 7GenBlog. Walmart and Seventh Generation express that these tools will help their customers receive the information needed to live a healthier and more environmentally friendly and sustainable lifestyle.

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