Honest Tea founder on being owned by Coke: “It’s a dual identity”
May 21st, 2011Seth Goldman, co-founder of Bethesda, Maryland-based organic beverage company Honest Tea, said his company maintains a small business culture, even though parent Coca-Cola Co increased its minority stake to full ownership in March.
With 2010 sales of $71 million, the company’s teas can now be found in national retail chains such as Kroger and CVS. Goldman, in Washington recently for an SBA National Small Business week event, spoke to Reuters about the transition.
Q: Were you able to maintain the Honest Tea culture after Coke took full ownership?
A: Absolutely. What’s really nice about us is that we still operate as a small business. We
Tags: Founder, Honest Tea